Willingness-To-Pay for Estimation the Risk Pedestrian Group Accident Cost
The proven willingness-to-pay with contingent valuation (WTP-CV) method is an effective tool for evaluating the cost of road accidents in many countries. In Thailand, the most fatalities on Thailand’s roads involve the vulnerable road users (VRUs) including motorcycle users, bicyclists, and pedestrians. With the effectiveness of using WTP-CV in analyzing the accident cost of motorcycle users and lack of specific accident cost for pedestrians, this research focuses on evaluating the accident cost on the pedestrians which is the second most VRU fatality. In this research, the road accident cost of pedestrians aged 15-39 years in Bangkok by WTP-CV method was determined. The WTP-CV questionnaire was employed as a tool to measure the payment of which each pedestrian is willing to pay to reduce the fatality and injury risk from road accidents. One thousand and two hundred pedestrians in Bangkok were interviewed. With the results, the value of statistical life (VOSL) for pedestrians in Bangkok is valued at US$ 0.43 million, while the value of statistical injury (VOSI) is estimated at about US$ 0.014 million, respectively. In addition, it is found from the regression analysis that for the fatality risk reduction, higher educational levels and private business pedestrians are likely to pay more to save their lives. In order to reduce the risk of injury, respondents, who are single in marriage status, are likely to pay more to reduce the risk of pedestrian injury. However, a high perception of safety is less likely to pay for the reduction of injury risk.
Singkham, Phathai, and Wanvisa Sareerasart. “Vulnerable Road Users Road Accident Situation on the Road.” Vunlnerable Road Users, 8-9. Bangkok: Road Safety Thailand Road Safety Policy Foundation, (2019).
Department of Highways, and Chulalongkorn University Transportation Institute. The Standardized Analysis of Road User Cost. Bangkok: Chulalongkorn University Transportation Institute, (2017).
Mackie, Peter, John Nellthorp, and James Laird. “Valuation of accident reduction (English).” Transport Notes series, no. TRN 16 (January 2005).
Le, Henry, Ted van Geldermalsen, Wee Liang Lim, and Paul Murphy. "Deriving Accident Costs using Willingness-to-Pay Approaches-A Case Study for Singapore." In Australasian Transport Research Forum (ATRF), 34th. (2011).
Dahdah, Said, and Kate McMahon. "The true cost of road crashes: valuing life and the cost of a serious injury." International Road Assessment Programme, World Bank Global Road Safety Facility (2008).
Elvik, Rune. “An Analysis of Official Economic Valuations of Traffic Accident Fatalities in 20 Motorized Countries.” Accident Analysis & Prevention 27, no. 2 (April 1995): 237–247. doi:10.1016/0001-4575(94)00060-y.
Haddak, Mohamed Mouloud. “Estimating the Willingness-to-Pay for Road Safety Improvement.” Transportation Research Procedia 14 (January 1, 2016): 293–302. doi:10.1016/j.trpro.2016.05.084.
Ainy, Elaheh, Hamid Soori, Mojtaba Ganjali, Behzad Basirat, and Mashyaneh Haddadi. “Cost Estimation of Road Traffic Injuries Among Iranian Motorcyclists Using the Willingness to Pay Method.” Archives of Trauma Research In Press, no. In Press (May 15, 2016). doi:10.5812/atr.23198.
Mon, Ei Ei, Sajjakaj Jomnonkwao, Buratin Khampirat, and Vatanavongs Ratanavaraha. "Myanmar Motorbike Riders' willingness to Pay for Fatality Risk Reduction." Suranaree Journal of Science & Technology 25, no. 2 (April 2018): 131–142.
Mon, Ei Ei, Sajjakaj Jomnonkwao, Buratin Khampirat, Thaned Satiennam, and Vatanavongs Ratanavaraha. “Estimating the Willingness to Pay and the Value of Fatality Risk Reduction for Car Drivers in Myanmar.” Case Studies on Transport Policy 7, no. 2 (June 2019): 301–309. doi:10.1016/j.cstp.2019.02.010.
Mirbaha, Babak, Mahmoud Saffarzadeh, and Fatemeh Mohajeri. “PW 1283 Investigating the Willingness to Pay of Pedestrians to Choose Appropriate Policies for Improving the Safety of Pedestrian Facilities.” Abstracts (November 2018). doi:10.1136/injuryprevention-2018-safety.552.
Patamasiriwat, D. "The Economic Cost of Road Accidents." TDRI White Paper 9 (1994).
R. Tosutho. “Economic Loss and Road Accident Related Factors.”, Master thesis., Chulalongkorn University, (1997).
Boontam, A. "The Number of Lost Years and the Loss of National Income due to Deaths in Road Accidents in Thailand, 1995–1999." Public Health Journal 31, no. 2 (2001): 126-135.
Suwanrada, W. "The Cost of Road Accidents in Thailand—An Analysis of the Efficiency of Road Safety Budget and Risk Behavior by Road Users." Office of the Thai Health Promotion Foundation, Bangkok, Thailand (2005).
Luathep, Paramet, and Yordphol Tanaboriboon. “Determination of Economic Losses due to Road Crashes in Thailand.” Journal of the Eastern Asia Society for Transportation Studies 6 (2005): 3413–25. doi:10.11175/easts.6.3413.
Chaturabong, Preeda, Kunnawee Kanitpong, and Piyapong Jiwattanakulpaisarn. “Analysis of Costs of Motorcycle Accidents in Thailand by Willingness-to-Pay Method.” Transportation Research Record: Journal of the Transportation Research Board 2239, no. 1 (January 2011): 56–63. doi:10.3141/2239-07.
Thailand Development Research Institute. “Road Safety Assessment Project: A Case Study of the Routes from Tha Rue Wat Bandai Pier to Tha Luang Cement Plant and Mittraphap Road to Kaeng Khoi Cement Road.” Bangkok: Thailand Development Research Institute, (2017).
Ministry of Public Health, Road Accident Victims Protection Company Limited and Royal Thai Police. “Thailand National Status Report on Road safety.” (2016).
Yusof, Mohd Faudzi Mohd, N. G. M. Nor, and Nuura Addina Mohamad. "Malaysian value of statistical life for fatal injury in road accident: A conjoint analysis approach." Journal of Society for Transportation and Traffic Studies 2, no. 2 (2013): 30-40.
Bhattacharya, Soma, Anna Alberini, and Maureen L. Cropper. “The Value Of Mortality Risk Reductions In Delhi, India.” Policy Research Working Papers (August 24, 2006). doi:10.1596/1813-9450-3995.
Svensson, Mikael, and Maria Vredin Johansson. “Willingness to Pay for Private and Public Road Safety in Stated Preference Studies: Why the Difference?” Accident Analysis & Prevention 42, no. 4 (July 2010): 1205–1212. doi:10.1016/j.aap.2010.01.012.
Mon, Ei Ei, Sajjakaj Jomnonkwao, Buratin Khampirat, Wichuda Satiennam, and Vatanavongs Ratanavaraha. “Willingness to Pay for Mortality Risk Reduction for Traffic Accidents in Myanmar.” Accident Analysis & Prevention 118 (September 2018): 18–28. doi:10.1016/j.aap.2018.05.018.
Yamane, Taro. “Statistics: An introductory analysis.” New York: Harper & Row, (1974).
Sanderson, Kel, Mark Goodchild, Ganesh Nana, and Adrian Slack. “The Value of Statistical Life for Fire Regulatory Impact Statements.” New Zealand Fire Service Commission, (2007).
Andersson, Henrik. “Willingness to Pay for Road Safety and Estimates of the Risk of Death: Evidence from a Swedish Contingent Valuation Study.” Accident Analysis & Prevention 39, no. 4 (July 2007): 853–865. doi:10.1016/j.aap.2006.12.008.
Persson, Ulf, Anna Norinder, Krister Hjalte, and Katarina Gralén. "The value of a statistical life in transport: findings from a new contingent valuation study in Sweden." Journal of Risk and Uncertainty 23, no. 2 (September 2001): 121-134. doi:10.1023/a:1011180018244.
Mofadal, Adam I.A., Kunnawee Kanitpong, and Piyapong Jiwattanakulpaisarn. “Analysis of Pedestrian Accident Costs in Sudan Using the Willingness-to-Pay Method.” Accident Analysis & Prevention 78 (May 2015): 201–211. doi:10.1016/j.aap.2015.02.022.
Thongchim, Pipat, Pichai Taneerananon, Paramet Luathep, and Phayada Prapongsena. “Traffic Accident Costing for Thailand.” Journal of the Eastern Asia Society for Transportation Studies 7 (2007): 2891–2906.
Royal Thai Police. “Annual Traffic Accident Data Report.” (2009).
- There are currently no refbacks.
Copyright (c) 2020 Chompunut Puttawong, Preeda Chaturabong
This work is licensed under a Creative Commons Attribution 4.0 International License.